Business Analyst | Marketing & Operations | Management Trainee
Abhijeet Siddappa Kapse
Turning market signals into business growth.
MBA from IIM Bodh Gaya with hands-on work in business development, client coordination, and data analytics. Google Digital Marketing certified, Lean Six Sigma Green Belt (KPMG). I connect market research, outreach execution, and dashboards so business decisions rest on evidence, not instinct.
Market research & segmentation
3 BD presentations delivered
5 service marketing documents
Outreach performance dashboards
Weekly reports to 3 business leads
Google Digital Marketing certified
Lean Six Sigma Green Belt — KPMG
50+ prospect CRM database
Profile
Built for business decisions, not vanity metrics.
My work sits between marketing and analytics. I research client segments, coordinate outreach and engagement, and turn the results into dashboards and reports — so growth conversations are grounded in what the data shows, not what a slide claims.
Researched 20+ pharmaceutical and biotech client segments and mapped company service capabilities to what each segment actually needs.
Managed communication across 8 active accounts — 20+ interaction sessions, follow-up tracking, and meeting summaries to senior leadership.
Built Excel dashboards tracking outreach performance and engagement metrics, with weekly summaries delivered to 3 business leads.
Why Me
What stands out in a marketing-analyst role.
Comfortable moving from market research and content development to Tableau, PostgreSQL, and Excel dashboard reporting.
Real experience coordinating live client accounts — scheduling, follow-ups, summaries, and stakeholder communication that keeps deals moving.
Pune-based, immediate joiner. Google Digital Marketing certified with Lean Six Sigma Green Belt (KPMG) process rigour built in.
Internship · Apr–Jul 2024
Program Coordinator
Business Development & Client Coordination
Seveillar Clinical Supplies Services Pvt Ltd · Ranjangaon, Maharashtra
20+
Client segments researched
8
Active accounts coordinated
5
Marketing documents developed
50+
CRM prospect contacts
01
Market research & prospecting
Researched 20+ pharmaceutical and biotech client segments, mapped service capabilities to client requirements, prepared 3 business development presentations used in external outreach, and maintained a 50+ contact prospect database in CRM.
02
Client account coordination
Coordinated communication across 8 active client accounts — scheduled and managed 20+ client interaction sessions, tracked follow-up action items, and circulated meeting summaries to senior leadership after each engagement.
03
Marketing content & dashboards
Developed 5 service marketing documents and internal communication templates; designed Excel dashboards tracking outreach performance and engagement metrics; delivered weekly summary reports to 3 business leads.
04
Records, compliance & process
Administered records and compliance documentation for 10 vendor and partner accounts; drafted 2 internal policy documents adopted by the team; organised scheduling, agendas, and follow-up tracking across coordination activities.
Campus Leadership
Envision — Entrepreneurship & Industrial Relations Cell, IIM Bodh Gaya.
YES Summit & TEDx IIM Bodh Gaya
Coordinated event logistics for the Youth Entrepreneurship Summit and TEDx IIM Bodh Gaya — vendor bookings, venue setup, and materials for 100+ participant summits with sponsors including NABARD and Startup Bihar.
Entrepreneur's Talk Series & World Entrepreneurship Day
Led external outreach — contacted industry speakers, coordinated schedules, and managed pre-event communications across organising teams.
Featured Project
Business Analytics Dashboard
Analysed 9,999 global orders across 5 markets in Tableau, PostgreSQL, and Excel — surfacing delivery risk, discount-profit trade-offs, and segment-level performance for commercial decision-making.
0%
Late delivery
53.7%
Europe: 60.1%
Analysis depth
8 + 10
visualisations + SQL queries
Business story
Delivery performance, discount behaviour, and segment profitability stitched into one commercial decision view.
Operating Style
How I typically work through a business problem.
Start with segments, client requirements, and what the company can credibly offer each one.
Track outreach performance, engagement metrics, and delivery signals in dashboards instead of gut feel.
Turn findings into presentations, marketing documents, and weekly reports that stakeholders act on.
Capabilities
Marketing, business analysis, and data skills.
Marketing & Business
Market Research, Digital Marketing, Campaign Coordination, Content Development, Client Relationship Management, Business Analysis, Stakeholder Management, Project Coordination
Analytics & BI
Tableau (maps, trend charts, treemap, scatter plots), SQL (PostgreSQL), Power BI (basic), Excel Dashboards, MIS Reporting, Data Visualisation, Data Reporting
Tools & Methods
CRM Systems, Asana, Google Workspace, Microsoft Office Suite, SAP S/4HANA MM, Lean Six Sigma, Report Writing, Presentation Design, Process Documentation
PivotTables
VLOOKUP
INDEX-MATCH
COUNTIFS
Dynamic slicers
Conditional formatting
Treemaps
Scatter plots
Education & Certifications
MBA foundation with marketing-focused upskilling.
MBA Institution
Indian Institute of Management Bodh Gaya
Core management training supporting business analysis, marketing decision-making, and structured problem solving.
IIM Bodh Gaya
CGPA 6.3/10 | 2023–2025
Jaywant College of Engineering, Sangli
Civil Engineering | 78.50% | Rank 2/50
Google Digital Marketing, Lean Six Sigma Green Belt (KPMG)
Also: Google Project Management, SAP S/4HANA MM (Udemy), McKinsey Forward Program.
Contact