Abhijeet Siddappa Kapse | Business Analyst

Open to business analyst & marketing roles

MBA from IIM Bodh Gaya with hands-on work in business development, client coordination, and data analytics. Google Digital Marketing certified, Lean Six Sigma Green Belt (KPMG) — connecting research, outreach, and dashboards so decisions rest on evidence, not instinct.

See Analytics Project

Download Resume

Market research Campaign coordination CRM management Tableau + PostgreSQL

Scroll to explore

client segments researched

prospects maintained in CRM

active client accounts

client interaction sessions

Location

Pune, India

Role target

Business Analyst

Profile

Built for business decisions,
not vanity metrics.

My work sits between marketing and analytics. I research client segments, coordinate outreach and engagement, and turn the results into dashboards and reports — so growth conversations are grounded in what the data shows, not what a slide claims.

Pashan, Pune

MBA, IIM Bodh Gaya

Google Digital Marketing

Immediate joiner

Research

Segment mapping

Researched 20+ pharmaceutical and biotech client segments and mapped company service capabilities to what each segment actually needs.

Engagement

Client coordination

Managed communication across 8 active accounts — 20+ interaction sessions, follow-up tracking, and meeting summaries to senior leadership.

Analytics

Performance reporting

Built Excel dashboards tracking outreach performance and engagement metrics, with weekly summaries delivered to 3 business leads.

Why Me

What stands out in a marketing-analyst role

Marketing + analytics blend

Comfortable moving from market research and content development to Tableau, PostgreSQL, and Excel dashboard reporting.

Client-facing discipline

Real experience coordinating live client accounts — scheduling, follow-ups, summaries, and stakeholder communication that keeps deals moving.

Immediate readiness

Pune-based, immediate joiner. Google Digital Marketing certified with Lean Six Sigma Green Belt (KPMG) process rigour built in.

Campus Leadership

Envision — Entrepreneurship & Industrial Relations Cell, IIM Bodh Gaya

Event marketing & logistics

YES Summit & TEDx IIM Bodh Gaya

Coordinated event logistics for the Youth Entrepreneurship Summit and TEDx IIM Bodh Gaya — vendor bookings, venue setup, and materials for 100+ participant summits with sponsors including NABARD and Startup Bihar.

Outreach & communications

Entrepreneur's Talk Series & World Entrepreneurship Day

Led external outreach — contacted industry speakers, coordinated schedules, and managed pre-event communications across organising teams.

Featured Project

Business Analytics Dashboard

Analysed 9,999 global orders across 5 markets in Tableau, PostgreSQL, and Excel — surfacing delivery risk, discount-profit trade-offs, and segment-level performance for commercial decision-making.

Late delivery

53.7%

Europe: 60.1%

Analysis depth

8 + 10

visualisations + SQL queries

Business story

Delivery performance, discount behaviour, and segment profitability stitched into one commercial decision view.

Delivery risk exposed

Identified a 53.7% late delivery rate overall, peaking at 60.1% in Europe — a direct threat to customer experience and retention.

Discount-profit trade-offs

Mapped how discounting behaviour affects profit across 3 customer segments to show where margin is being given away.

Decision-ready visuals

Built an 8-visualisation Tableau dashboard — geographic map, monthly trend, treemap, scatter plots — backed by 10 PostgreSQL queries, published on GitHub.

Tableau Public

GitHub Repo

Operating Style

How I work through a business problem

Research the market

Start with segments, client requirements, and what the company can credibly offer each one.

Quantify what's working

Track outreach performance, engagement metrics, and delivery signals in dashboards instead of gut feel.

Communicate to action

Turn findings into presentations, marketing documents, and weekly reports that stakeholders act on.

Capabilities

Marketing, business analysis,
and data skills

Marketing & Business

Market Research, Digital Marketing, Campaign Coordination, Content Development, Client Relationship Management, Business Analysis, Stakeholder Management, Project Coordination

Analytics & BI

Tableau (maps, trend charts, treemap, scatter plots), SQL (PostgreSQL), Power BI (basic), Excel Dashboards, MIS Reporting, Data Visualisation, Data Reporting

Tools & Methods

CRM Systems, Asana, Google Workspace, Microsoft Office Suite, SAP S/4HANA MM, Lean Six Sigma, Report Writing, Presentation Design, Process Documentation

PivotTables VLOOKUP INDEX-MATCH COUNTIFS Dynamic slicers Conditional formatting Treemaps Scatter plots

Journey

Education, internship, and readiness

APR – JUL 2024

Program Coordinator, Business Development & Client Coordination

Seveillar Clinical Supplies Services Pvt Ltd · Ranjangaon, Maharashtra

Researched 20+ client segments, coordinated 8 active accounts across 20+ sessions, developed 5 marketing documents, and maintained a 50+ contact CRM database.

2023 – 2025

MBA, Indian Institute of Management Bodh Gaya

CGPA 6.3/10

Core management training supporting business analysis, marketing decision-making, and structured problem solving.

CERTIFICATIONS

Google Digital Marketing · Lean Six Sigma Green Belt (KPMG)

Also: Google Project Management, SAP S/4HANA MM (Udemy), McKinsey Forward Program.

EARLIER

B.E. Civil Engineering, Jaywant College of Engineering, Sangli

78.50% · Rank 2/50

Built for business decisions,not vanity metrics.